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Growthathon (Join industry leaders at the first ever Growth Hackathon)Fandrop, Aaron GinnSaturday, December 8, 2012 at 9:30 AM - Saturday, December 15, 2012 at 11:55 PM (PST)San Francisco, CA |
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Event Details
What is Growthathon?
Growthathon = Growth Hacking Conference + Growth Hackathon
The job title of “Growth Hacker” is becoming more and more prominent in today’s Silicon Valley culture. Understanding of the product, market, technology as well as metrics is just the prerequisite. Creativity and having the guts to try things out of the ordinary are the keys to become one of the greatest. The best way to learn the discipline is to learn from someone who’s already good at it and to experiment new distribution channels relentlessly.
Growthathon is a first ever conference + growth hackathon event that brings together the people who are serious about hacking growth as well as personal growth.
What happens at the Growthathon?
On Dec 8th, you're invited to come learn, get mentorship, pitch and form teams or work solo, and begin tackling the challenges. Over that following week, you’re able to continue to work and experiment with tactics and strategies on your own time. On Dec 15th everyone will meet back for the award ceremony and party. Metrics and numbers will determine the winners.
Speakers — Get inspired by hearing from Industry leaders speaking on the current trends and discoveries in repeatable and reproducible user acquisition channels
Mentors — Hone your skills while getting guidance from the best growth hackers with varying expertise in the business during the hackathon group exercises.
Companies — Each of the participating company has a different goal and challenge they want your help with. Attendees are free to partake in multiple challenges. Companies will also have their own metrics for judging and different prizes to offer to winners.
Challenges — The event is open to creativity. You can experiment with anything from building an infographic, PR campaign, SEM campaign, technical approaches, whatever as long as it drives growth. Representatives from each companies will be available to contact and assist you for questions over the course of that week. Some companies will also have a leaderboard for you to track your progress. You get 1 week to play, experiment, and growth-hack.
Food & beverages will be served.
On December 8th (Conference + Growth Hackathon), attendees will pitch their ideas on how to tackle the challenge, form teams, measure their progress and metrics and numbers will determine the winners. The challenge will span over a period of 1 week. On December 15th(Award Ceremony), key metrics will be shown and winners will be awarded.
Up to $1000 in prizes will be given out per company. Prizes include cash, Kindle Fire, iPads, Beats by Dre headsets and more. Different awards will be given out to to the most accomplished growth hackers. More specific details will be released soon. Total prize exceeds 5000$.
If you like this event, please share with friends. Tickets are not refundable.
Featured Speakers & Mentors (More to come...)
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Chris Herndon Co-founder, President of Apartmentlist |
Aaron Ginn Head of Growth, StumbleUpon, Simplee |
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Ning Liang CEO, Rent.io, Growth Team |
Gagan Biyani Co-founder and President of Udemy |
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Anne A. Ward CEO CircleClick, |
Jesse Farmer Co-founder of Dev-Bootcamp
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Simon Tisminezky CEO, Speeddate.com |
Ben Kempner ApartmentList, VerticalBrand |
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Ajay Mehta Co-founder, FamilyLeaf |
Russell KlusasEIR, Founder Institute |
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Zach Crittendon Growth Team, Intuit |
Thomas Schranz Co-founder & CEO of Blossom.io |
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Participating Companies




Agenda for Dec 8th
9:30 – 10:30 Coffee, tea, snacks and hang out (intro)
10am – Company setup
10:30 – 11 Intro MC + First speaker (Aditya)
11 – 12:15pm Presentation from 7 startups (10 minutes each – 5 mins of company, challenge info + 5 mins Q n A)
12:15 – 12:30pm Ice breaker session
12:30 – 1:30pm Catered lunch, hangout, team formation
1:30 - 2pm Second speaker (Gagan Biyani)
2pm – 4pm Growth hacking and mentoring
4pm – 5pm Presentation of teams for each startup
5pm - Sponsors, partners, event announcements
Onwards-> (happy hour downstairs)
Location
1 Hallidie Plaza, 2nd Floor
San Francisco, CA 94102
P. 415.573.0856
Dec 15, 2012
2pm - (Check in, Mingle)
3pm - (Speaker)
3:30pm - (Startup metrics presentation)
4pm - (Awards presentation)
Key metrics will be revealed and winners will be awarded. Drinks provided.
Location
NextSpace Union Square
1 Hallidie Plaza, 2nd Floor
San Francisco, CA 94102
6pm - After Party
Location
Westfield Centre Shopping Centre (SF State College of Extended Learning)
835 Market St. 6th Floor
San Francisco, 94103
Partners






Have questions? Interested in being a sponsor?
Contact Vi at Vi@Fandrop.com
When & Where
NextSpace Union Square
1 Hallidie Plaza, 2nd Floor
San Francisco,
CA 94102
Saturday, December 8, 2012 at 9:30 AM - Saturday, December 15, 2012 at 11:55 PM (PST)
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Organizer
Fandrop, Aaron Ginn
Fandrop is an exlusive community of "droppers" that use our "droplet" button to discover and share the best parts of the web. Fandrop is voted as a top 10 Vator Splash company in 2012.
Aaron Ginn is the head of growth at Stumpleupon and Simplee. He writes the TC column of "Defining a Growth Hacker".









